Free tools
Where do customers find competitors instead of you?
Two free tools: a live scan of your website that shows the evidence for every result, and a four-question checklist.
Tool 01 · Live scan
Scan your website
We fetch your homepage, robots.txt and llms.txt and report what we find. Each result shows the evidence. Anything we can't check is marked "not measured".
- Looks fine
- Needs attention
- For information
- Not measured
What the scan means
Seven groups of checks, and why each one matters.
The scan never grades your site. It reports what it found, with the evidence, so you can check it yourself.
- 01
Homepage
We request your homepage and record the response.
If the page does not load for us, it may not load for search engines either. Nothing else can be checked without it.
- 02
Page basics
HTTPS, the page title, the meta description, the mobile viewport tag and text compression.
These decide how your page is shown in search results and whether it reads properly on a phone.
- 03
Structured data
Organization or LocalBusiness markup in the page, plus types often used in your industry.
Structured data tells search engines and AI assistants who you are, where you are and what you sell.
- 04
AI crawler access
The rules in /robots.txt for AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
A blocked crawler cannot read your pages, which keeps them out of the tools that use it. Sometimes that is a deliberate choice.
- 05
llms.txt
Whether /llms.txt exists. It is optional.
A short plain-text summary some AI tools read. Useful, not required.
- 06
Tracking tags
Analytics and ad tags present in the initial HTML of your homepage.
Shows what the page loads. Tags added later by a tag manager, and server-side tracking, cannot be seen from outside, so this is information only, never a fail.
- 07
Mobile speed
Mobile Largest Contentful Paint from Google PageSpeed Insights, when it is available.
How long the main content takes to appear on a phone. Google treats 2.5 seconds or less as good. If no test runs, it is marked not measured.
Tool 02 · Checklist
Four questions about how customers find you.
Google Maps, AI assistants, your site on a phone and what happens after hours. The score comes from your answers only; it is not a measurement of your website or rankings.
Start with your business
Two quick details, four questions, then your email to see the results.
Find out where your site is losing orders and bookings.
In 30 minutes we'll look at your site, your search visibility and your numbers, then tell you what we'd fix first. No obligation.