Journal

Notes from the build.

Practical notes on Shopify, measurement, clinic websites and search, written for Australian business owners. Every figure names its source.

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One Shopify order in the centre, with Google Ads, Meta, email and organic each claiming it

Latest · 8 min read · September 2026

Which Channel Paid for That Shopify Order? Shopify Reports, GA4 and UTMs

Google Ads, Meta and your email platform can all claim the same Shopify order. Here is how to read Shopify's conversion summary and attribution models, check the GA4 purchase event, fix your UTMs and reconcile the numbers each month.

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Measurement · 9 min read
Server-Side Tracking for Shopify in Plain English: Meta CAPI, Google and Consent
What server-side tracking means for a Shopify store: the Meta Conversions API through Shopify's Meta app, Google's server-side tagging, enhanced conversions and Measurement Protocol, deduplication with event_id, and Australian privacy obligations.
September 2026
Clinic Websites · 9 min read
Online Booking for Australian Clinics: The Flow, Ahpra Advertising Rules and Privacy
What a clinic booking flow should ask and leave out, how Ahpra's advertising rules apply to booking pages (offers, testimonials, before-and-after images), and the Privacy Act basics for booking forms and tracking pixels.
September 2026
Shopify · 8 min read
Subscribe and Save on Shopify: How Selling Plans Work and What to Decide
How Shopify subscriptions work underneath (selling plan groups, plans and pricing policies), what Shopify requires before launch, the four decisions on cadence, discount, flexibility and failed payments, and what to measure after launch.
September 2026
AI & Search Visibility · 16 min read
AI Search Statistics You Need to Know in 2026
96 sourced AI search statistics for 2026 - adoption numbers, AI Overviews and zero-click impact, what LLMs actually cite, AI-assisted shopping, local search, and analyst forecasts. Every figure attributed to named primary research published between 2024 and mid-2026.
July 2026
Dental Marketing · 14 min read
Dental Marketing Statistics You Need to Know in 2026
57 sourced dental marketing findings for 2026 - ad benchmarks, patient acquisition, reviews, local and AI search, plus Australian sector data. Every figure is attributed to a named source. We also list widely quoted claims we tried to verify and could not.
July 2026
Dental Marketing · 8 min read
Dental SEO vs Google Ads: Which Gets More Patients for Australian Clinics?
The honest answer depends on where your clinic is in its growth cycle. Here is a practical comparison of both channels: how each works, what each costs you to run, and how to split budget between them.
June 2025
Dental Marketing · 7 min read
How Much Should a Dental Clinic Spend on Google Ads in Australia?
Many dental practice owners set a Google Ads budget without knowing what a booked appointment is worth to them. Here is how to work it out from your own numbers, and what to measure before you spend.
June 2025

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Notes from the build.

Which Channel Paid for That Shopify Order? Shopify Reports, GA4 and UTMs

More articles

Server-Side Tracking for Shopify in Plain English: Meta CAPI, Google and Consent

Online Booking for Australian Clinics: The Flow, Ahpra Advertising Rules and Privacy

Subscribe and Save on Shopify: How Selling Plans Work and What to Decide

AI Search Statistics You Need to Know in 2026

Dental Marketing Statistics You Need to Know in 2026

Dental SEO vs Google Ads: Which Gets More Patients for Australian Clinics?

How Much Should a Dental Clinic Spend on Google Ads in Australia?

Want us to look at your own numbers?