Websites and web apps, with tracking from day one.

Full-stack builds, GA4 and conversion tracking, Search Console and technical SEO, lead capture, and care after launch. The founders scope it and write the code.

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Five parts of one build

Each part below is one piece of the same job: a site or app, tracked leads, and someone who receives them. Scroll through them in order, or jump to one.

  1. 01 · Full-stack builds

    Websites and web apps, written by us

    We build marketing and lead-gen websites, web apps in React and TypeScript, and Shopify stores when a store is the job. The code is ours to maintain and yours to own.

    Every build ships with the launch checklist below, so launch day is also the first day of tracked leads.

    • Custom pages, forms and the core user flows in the written scope
    • Shopify theme work when the job is a store
    • Booking and consultation flows for clinics
    • Core Web Vitals measured before handover
    • One-off build: Lead-gen website$8,500 AUD
    • One-off build: Clinic website$6,500 AUD
    • One-off build: Shopify store: standard$9,500 AUD
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    The Sea Moss Vibes Shopify storefront we built, on desktop and phone

  2. 02 · GA4 and conversion tracking

    Know which visit became a lead

    Browser-only tags miss conversions when they are blocked. We set up GA4 events, Google Tag Manager and Consent Mode, and server-side tagging where the site needs it, so a form submit or an order is recorded with its source.

    The diagram is one order, as an illustration of the same path we use for a lead form. Paid ads management is not a listed service.

    Follow one order

    One view shows the conversion by channel, from the same event data. It is an illustration, not a client result.

    • GA4 event plan for the conversions named in the scope
    • Google Tag Manager and Consent Mode
    • Server-side tagging where the written scope includes it
    • A handover call on the property in your name
    • One-off audit: GA4 and Search Console setup$3,500 AUD
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    ONE ORDER, FOLLOWEDBrowser only: can be blockedStorefrontOrder placedYour serverTagging serverGA4Meta CAPIGoogle AdsYour reportRevenue by channel

  3. 03 · Search Console and technical SEO

    Search Console verified before you rely on it

    We verify the Search Console property, submit a sitemap, and fix the technical issues that stop pages being crawled or indexed. Content and structured data are in the scope when the quote says so.

    Luminara Suite, the visibility software we build and run ourselves, is how we check how a brand is described in search and AI answers when that monitoring is part of the retainer.

    • Search Console verification and sitemap submission
    • Technical SEO: crawl, index, internal links, structured data
    • A monthly lead and search report on the care retainer
    • One-off audit: AI + SEO Foundation Audit$3,500 AUD
    • Monthly retainer: GA4 and Search Console care$3,500 AUD a month
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    WHAT WE FIXWHERE YOU SHOW UPTechnicalCrawl, speed, linksContentAnswer-first pagesEntitiesSchema and citationsGoogle SearchAI OverviewsChatGPTPerplexityBing

  4. 04 · Lead capture and CRM

    The form lands in your CRM or inbox

    A lead form is only useful if someone receives it. We connect enquiry forms to your CRM or email, and set the follow-up the written scope includes.

    For a store, that can include the lifecycle email already in your stack. For a clinic, it is the booking or consultation request.

    • Lead forms and the fields agreed in the scope
    • Routing to your CRM or email
    • A short handover of where each lead goes
    • One-off sprint, not a website: Lead capture and CRM sprint$5,500 AUD
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    WHENFLOWSENT BYCart leftCart reminderEmailFirst orderPost-purchaseEmail, SMSRunning lowReplenishmentEmail, SMSGone quietWin-backEmailFor clinics: enquiry follow-up and review requests.

  5. 05 · Care

    Looked after once it is live

    Shopify stores run on Shopify's own hosting. Custom sites and web apps we build are deployed behind Cloudflare with uptime monitoring and dependency updates.

    After launch, a care retainer covers small changes, GA4 and Search Console checks, and a monthly lead report, month to month.

    • Uptime and error monitoring
    • Dependency and security updates
    • Small changes within the plan's monthly hours
    • A monthly lead report
    • Monthly retainer: Growth Care$1,800 AUD a month
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    CloudflareIn front of your siteYour site or web appDeployed and watched by usUptimeMonitoredUpdatesDependenciesSummaryEach monthShopify stores run on Shopify's own hosting.

What's wired in at launch

These are the deliverables we put in a written scope for a new website or web app. A job that is only a tracking setup, or only a form sprint, lists the items that apply to that job.

  • GA4 events for the page views, form submits and other conversions named in the scope
  • Google Tag Manager as the container those tags fire from
  • Consent Mode, so analytics tags wait for a choice
  • Search Console verified on the property, with a sitemap submitted
  • Lead forms that send to your CRM or email
  • Handover of the site, analytics and Search Console access in your name

Lead-gen sites, web apps and ecommerce

The same launch wiring applies whether the job is a lead-gen website, a web app, a Shopify store, or a clinic site with booking.

Find out where your site is losing orders and bookings.

In 30 minutes we'll look at your site, your search visibility and your numbers, then tell you what we'd fix first. No obligation.

Book a free 30-minute reviewSee pricing