Design demo · SaaS

Apex

See which channels led to each order.

Ad platforms each claim the same sale. This demo shows how one set of orders reads under last click, first click, linear and position based attribution, so the difference is visible instead of argued about.

Design demo. Built to order as a custom project, not a Launch Kit. The business, people and photos are fictional.
Apex, Overview page on desktop
Apex, Overview page on a phone

Key interaction

Model switcher that recomputes revenue

Pick an attribution model and every chart recomputes channel revenue from the same sample orders. Open an order to see its full touchpoint path.

Try it in the live demo

Built for

  • DTC brands spending across several ad channels

  • Teams that already send server-side events and want one view of them

  • Founders who want to see the model behind the numbers

Every page, on desktop and phone

Scroll through the demo one page at a time. Each page opens in the working demo, so you can test it yourself.

  1. Page 01 of 05

    Overview

    Revenue by channel under the chosen attribution model, on sample data.

    Open Overview in the demo (opens in a new tab)
    Apex, Overview page on desktop
    Apex, Overview page on a phone
  2. Page 02 of 05

    Channels

    Each channel's attributed orders and revenue, compared across models.

    Open Channels in the demo (opens in a new tab)
    Apex, Channels page on desktop
    Apex, Channels page on a phone
  3. Page 03 of 05

    Journeys

    The most common touchpoint paths from first visit to order.

    Open Journeys in the demo (opens in a new tab)
    Apex, Journeys page on desktop
    Apex, Journeys page on a phone
  4. Page 04 of 05

    Orders

    Sample orders; open one to see every touchpoint that led to it.

    Open Orders in the demo (opens in a new tab)
    Apex, Orders page on desktop
    Apex, Orders page on a phone
  5. Page 05 of 05

    Settings

    Attribution window, default model and connected sources, shown as a demo.

    Open Settings in the demo (opens in a new tab)
    Apex, Settings page on desktop
    Apex, Settings page on a phone

Built to order

This is not a Launch Kit, so it has no fixed price. A site like this is a custom build: we agree the scope in writing after a free call, and the lines below are what that scope usually covers.

Included

  • A dashboard in your brand, built on Next.js with your own data sources
  • Server-side event collection feeding the dashboard, set up and tested with you
  • The attribution models you choose, with the maths documented
  • Access for your team, with roles agreed in the scope

Not included

  • Photography, video and copywriting, unless agreed in the scope
  • Software subscriptions, hosting and domain fees, which you pay directly

Questions

Can I buy this as a Launch Kit?

No. This is a design demo, not a Launch Kit, so there is no fixed price or deposit. We build sites like this to order as a custom project, and we scope and quote it after a free call.

Is the business in the demo real?

No. The business, the people, the photos and every number in the demo are fictional. Nothing you enter is sent anywhere, and nothing is booked or charged.