Are your ads written to Ahpra's advertising guidelines?

Yes. We write every ad, landing page and email to Ahpra's guidelines for advertising a regulated health service: no testimonials about clinical care, no claims that can't be supported, no offers that encourage unnecessary treatment, and before-and-after images only where the guidelines allow them. Your practice approves every claim before anything goes live, and responsibility for your advertising stays with the practice.

Do your ads mention Medicare rebates?

Not as a general selling point. Medicare generally does not cover adult dental care, so we don't write ads that suggest it does. Where a scheme such as the Child Dental Benefits Schedule or private health cover genuinely applies to a service, we describe it plainly and your practice confirms the wording.

What results can we expect?

We don't publish expected results, because they depend on your location, the treatments you promote, your budget and how quickly your team follows up enquiries. What we do commit to is measuring properly, so after the first few weeks you can see your own cost per enquiry and decide whether to continue.

We already run Meta or Instagram ads. Why add Google?

Social ads reach people who weren't looking for a dentist. Google Search reaches people who are. We usually start with search because it tends to bring enquiries from people ready to book, and add social retargeting later if the budget allows.

What happens to our existing Google Ads account?

You keep it. We review what is already running, show you what is working and what is wasting budget, and restructure rather than start again so there is no gap in enquiries. The account, data and history stay in your name.

Is there a lock-in contract?

No. Retainers run month to month. Cancel any time with 30 days notice. Website builds are quoted as a fixed scope.

Clinic Websites for Dental Practices

One new patient, start to finish

What we do for dental practices

Four pieces of work that depend on each other: local search, Google Ads, the website with booking, and measurement. Follow one patient through them. We can take on one or all of them.

01 · Local search
A patient searches for a dentist near them.
Before any ad, there is the map. We keep your Google Business Profile, treatment pages, practice schema and directory listings accurate and consistent, so Google can match your practice to local searches.
A new patient's path
1. Searches on GoogleA treatment, or "dentist near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe treatment they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.
02 · Lead tracking
The enquiry is counted back to the visit.
GA4 events for the booking and the enquiry form, Search Console on the property, and the form routed to the practice inbox or CRM. Paid ads management is not the offer. If the practice already runs ads, conversion tags can be scoped separately, in writing.
A new patient's path
1. Searches on GoogleA treatment, or "dentist near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe treatment they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.
03 · The website
The page answers what they came to ask.
A fast, custom site for your practice with treatment pages and practitioner profiles. A new patient can find the treatment, the fee range you choose to publish and a time, on their phone.
Lumina Dental Launch Kit demo · Services
04 · Booking
They book a time without picking up the phone.
Booking requests sent to your practice software or inbox, or a button to your existing online booking provider, with the phone number one tap away for people who would rather call. A two-way connection with live availability is quoted separately. Calls and forms count too.
Lumina Dental Launch Kit demo · Booking
05 · Measurement
And you can see which search or ad it came from.
GA4 events and Search Console, so an enquiry can be traced to the page it came from. We don't publish a cost per booking unless your booking system records it and you have agreed to share the number.
A new patient's path
1. Searches on GoogleA treatment, or "dentist near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe treatment they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.

Lumina Dental Launch Kit demo: the services page, with treatments, item numbers and fees for a fictional practice — Lumina Dental Launch Kit demo · Services

Lumina Dental Launch Kit demo: the first step of the online booking flow for a fictional practice — Lumina Dental Launch Kit demo · Booking

Try the booking flow a patient would use

This is our Lumina Dental Launch Kit running as a live demo: service pages with item numbers and fees, a team page, and a four-step booking flow with a health fund gap estimate.

Choose a service, a practitioner, a day and a time.
Add the patient's details and see a gap estimate before confirming.
See the confirmation. It is a demo, so nothing is booked.

/kits/lumina-dental/bookOpen full screen

Lumina Dental Launch Kit demo: the booking page of a fictional practice

Open the demo

Fictional practice, practitioners and fees. Nothing is booked and no payment is taken. About this Launch Kit

How we work with a practice

01
Review
A free 30-minute call. We look at your website, Google Business Profile, any ad account and your tracking, and tell you what we would fix first and what we would leave alone.
02
Build
We build or rebuild the site with booking, GA4 and Search Console in the scope. Every page goes to your practice for approval before it goes live.
03
Run and report
On a care retainer we check GA4 and Search Console and send a plain-English note on enquiries and bookings where your system records them.

Advertising rules come first

Dental advertising is regulated. We write to the rules from the brief onwards, and nothing goes live without your sign-off.

01Ads and pages are written to Ahpra's guidelines for advertising a regulated health service.
02No testimonials about clinical care and no claims your practice can't support.
03No suggestion that Medicare covers adult dental care. Where a rebate or scheme genuinely applies, we say so plainly and you confirm it.
04Your practice approves every claim. Responsibility for your advertising stays with the practice.

Pricing

Fixed prices for builds. Ongoing ads and search work runs month to month, and your ad spend is paid to Google from your own account.

Clinic website
$6,500 AUD, one-off
A custom 5 to 8 page site for a health or wellness practice with booking, lead forms and conversion tracking.
Clinic Launch Kit
$5,500 AUD, one-off
A clinic website built from one of our Launch Kits, customised to your practice, services and practitioners.
Google Ads and search
Quoted after the review
Campaign management, local search and reporting, month to month. We quote it once we've seen your accounts on the free call.

See pricing

More on how we work

GA4 and conversion tracking
Events, Tag Manager and Consent Mode, set up with the site.
Search Console and technical SEO
Verification, a sitemap, and the technical fixes that go with them.
Lead capture and CRM
Booking and enquiry forms routed to the practice inbox or CRM.
Other health and wellness practices
Physio, allied health, psychology and wellness clinics.

Questions practice owners ask first

Are your ads written to Ahpra's advertising guidelines?: Yes. We write every ad, landing page and email to Ahpra's guidelines for advertising a regulated health service: no testimonials about clinical care, no claims that can't be supported, no offers that encourage unnecessary treatment, and before-and-after images only where the guidelines allow them. Your practice approves every claim before anything goes live, and responsibility for your advertising stays with the practice.
Do your ads mention Medicare rebates?: Not as a general selling point. Medicare generally does not cover adult dental care, so we don't write ads that suggest it does. Where a scheme such as the Child Dental Benefits Schedule or private health cover genuinely applies to a service, we describe it plainly and your practice confirms the wording.
What results can we expect?: We don't publish expected results, because they depend on your location, the treatments you promote, your budget and how quickly your team follows up enquiries. What we do commit to is measuring properly, so after the first few weeks you can see your own cost per enquiry and decide whether to continue.
We already run Meta or Instagram ads. Why add Google?: Social ads reach people who weren't looking for a dentist. Google Search reaches people who are. We usually start with search because it tends to bring enquiries from people ready to book, and add social retargeting later if the budget allows.
What happens to our existing Google Ads account?: You keep it. We review what is already running, show you what is working and what is wasting budget, and restructure rather than start again so there is no gap in enquiries. The account, data and history stay in your name.
Is there a lock-in contract?: No. Retainers run month to month. Cancel any time with 30 days notice. Website builds are quoted as a fixed scope.

See what we'd fix first at your practice.

In 30 minutes we'll look at your website, Google profile, ads and tracking, and tell you where enquiries are being lost. No obligation.

Book a free 30-minute review See pricing

Clinic websites and lead tracking for dental practices.

What we do for dental practices

A patient searches for a dentist near them.

The enquiry is counted back to the visit.

The page answers what they came to ask.

They book a time without picking up the phone.

And you can see which search or ad it came from.

Try the booking flow a patient would use

How we work with a practice

Review

Build

Run and report

Advertising rules come first

Pricing

Clinic website

Clinic Launch Kit

Google Ads and search

More on how we work

Questions practice owners ask first

See what we'd fix first at your practice.