Do you follow Ahpra's advertising guidelines?

Yes. For registered health practitioners we write every ad and page to Ahpra's advertising guidelines, and to TGA requirements where therapeutic goods are involved. Your practice approves every claim before it goes live, and responsibility for your advertising stays with you.

What kinds of practices do you build for?

We build for allied health clinics, physios, psychologists, chiropractors, naturopaths, dietitians, pilates and yoga studios, gyms, personal trainers and telehealth providers. Dental practices have their own page.

How soon will we see new bookings?

It depends on your market, budget and starting point, so we don't publish a timeline. We agree a plan with you up front, set up tracking before launch, and report on enquiries and bookings from the first month.

We already run Meta or Instagram ads. Why add Google?

Social ads reach people who weren't looking for help. Google reaches people who are searching for it. We usually start with Google because it tends to bring bookings from people ready to act, and can run both if the budget allows.

Is there a lock-in contract?

No. Retainers run month to month. Cancel any time with 30 days notice. Website builds are quoted as a fixed scope.

Clinics · Health and wellness

Websites, bookings and search for health and wellness practices.

We're a founder-led studio in Melbourne and Adelaide. We build clinic websites that take bookings, and we set up GA4 and Search Console so you can see which page the enquiry came from. Page copy is written to Ahpra and TGA advertising rules.

Book a free 30-minute reviewSee what we do

Month to month · Accounts in your name · Your practice approves every claim

Aethel Launch Kit demo: the home page of a demo clinic website — luminara.digital/kits/aethel

Aethel Launch Kit demo. Fictional clinic.

Practices we build for

Allied health clinics
Physiotherapists
Psychologists
Chiropractors
Naturopaths
Dietitians and nutritionists
Pilates and yoga studios
Gyms and fitness studios
Personal trainers
Telehealth providers

What we do for practices

Six pieces of work, in the order a new client meets them: search, ads, the website, booking, measurement and follow-up.

01 · Search and AI visibility
Someone looks for help nearby.
Your Business Profile, service pages and structured data kept clear and consistent, so search engines and AI assistants can describe your practice accurately.
A new client's path
1. Searches on GoogleA service, or "physio near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe service they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.
02 · Lead tracking
The enquiry is recorded before anyone follows it up.
GA4 events for the booking or consultation form, Search Console on the property, and the form sent to the practice inbox or CRM. Paid ads management is not the offer.
A new client's path
1. Searches on GoogleA service, or "physio near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe service they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.
03 · The website
The page explains the service in plain words.
A custom site for your practice with service and practitioner pages, fast on a phone. Health advertising is regulated, so we write to Ahpra's advertising guidelines and, where products are involved, TGA advertising requirements. Your practice approves every claim.
Aethel Launch Kit demo · Treatments
04 · Booking
They book, or ask for a consult.
Booking requests sent to your practice software or inbox, or a button to your existing online booking provider. Where the first step should be a conversation, a consultation request with a privacy note. A two-way connection with live availability is quoted separately.
Aethel Launch Kit demo · Consult request
05 · Measurement and follow-up
You see what brought them in, and they hear back.
Calls, forms and bookings tracked in GA4 back to the campaign or search that produced them, so you can stop paying for what doesn't bring people in.
Appointment reminders, no-show follow-up and messages to lapsed clients, set up in the tools you already use so practitioners spend less time on admin.
A new client's path
1. Searches on GoogleA service, or "physio near me"
2. Clicks an ad or your map listingWording approved by your practice
3. Lands on the matching pageThe service they searched for
4. Books online or callsYour booking system, your phone line
5. Shows up in your reportSource, campaign and cost per enquiry
Each hop is tracked, so the last one tells you which of the others worked.

Aethel Launch Kit demo: the treatments page of a fictional clinic, grouped by concern — Aethel Launch Kit demo · Treatments

Aethel Launch Kit demo: the consultation request form of a fictional clinic — Aethel Launch Kit demo · Consult request

Try a consultation request

This is our Aethel Launch Kit running as a live demo. The consultation request asks about concerns, clinician and preferred times, says plainly how the details would be handled, and ends on a confirmation.

/kits/aethel/consultOpen full screen

Aethel Launch Kit demo: the consultation request page of a fictional clinic

Open the demo

Fictional clinic and clinicians. Nothing is sent or booked. About this Launch Kit

Pricing

Fixed prices for builds. Ongoing ads and search work runs month to month and is quoted after the free review.

Clinic website
$6,500 AUD, one-off
A custom 5 to 8 page site for a health or wellness practice with booking, lead forms and conversion tracking.
Clinic Launch Kit
$5,500 AUD, one-off
A clinic website built from one of our Launch Kits, customised to your practice, services and practitioners.

See pricing

Health and wellness questions

Do you follow Ahpra's advertising guidelines?: Yes. For registered health practitioners we write every ad and page to Ahpra's advertising guidelines, and to TGA requirements where therapeutic goods are involved. Your practice approves every claim before it goes live, and responsibility for your advertising stays with you.
What kinds of practices do you build for?: We build for allied health clinics, physios, psychologists, chiropractors, naturopaths, dietitians, pilates and yoga studios, gyms, personal trainers and telehealth providers. Dental practices have their own page.
How soon will we see new bookings?: It depends on your market, budget and starting point, so we don't publish a timeline. We agree a plan with you up front, set up tracking before launch, and report on enquiries and bookings from the first month.
We already run Meta or Instagram ads. Why add Google?: Social ads reach people who weren't looking for help. Google reaches people who are searching for it. We usually start with Google because it tends to bring bookings from people ready to act, and can run both if the budget allows.
Is there a lock-in contract?: No. Retainers run month to month. Cancel any time with 30 days notice. Website builds are quoted as a fixed scope.

See where your bookings are leaking.

In 30 minutes we'll look at your website, your Google profile and your tracking, and tell you what we'd fix first.

Book a free 30-minute reviewRun the free visibility check

Month to month. Your practice approves every claim.

Websites, bookings and search for health and wellness practices.

Practices we build for

What we do for practices

Someone looks for help nearby.

The enquiry is recorded before anyone follows it up.

The page explains the service in plain words.

They book, or ask for a consult.

You see what brought them in, and they hear back.

Try a consultation request

Pricing

Clinic website

Clinic Launch Kit

Health and wellness questions

Related

See where your bookings are leaking.